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What is Bounce Rate? Understanding bounce rate, its relationship to conversions, and how you can lower it is crucial for success. Here’s a look at what you should know. about bounce rate and its relationship with SEO.
With so many companies fighting for visibility online, engagement is always the best path to success.
But what if you are getting a lot of visitors and they just leave without interacting with anything?
A strategy to reduce bounce rate is a great way to make the most out of the traffic you are getting online — and guide more of your Digital Marketing leads towards conversion.
To help you with that, we prepared a special article, showing everything you need to know to start:
To better understand what bounce rate is, we can use a simple example. Start by imagining you have a physical store on a busy avenue.
There are a lot of people passing by your front doors every day. Some of them look at the products from the outside and show some interest. And a percentage of those feel compelled enough to go in.
But something feels off. A high number of those visitors stop right outside the doors, look around, make a funny face, and leave.
That is the central question of a strategy to reduce the bounce rate. This indicator shows you the percentage of total visits leaving your website without visiting other pages or immediately after entering.
In that sense, it shows how many leads feel engaged enough to get closer to your brand, but for some reason, not to the point of interacting and consuming anything from you.
Mastering this KPI on a company’s website (especially when it leads to conversions to online stores and digital products) should be one of the key goals in a Digital Marketing plan.
As it became clear in the previous topic, bouncing visitors are a lost opportunity. They are visitors who took the long digital journey to your website and then left without any interaction.
When we talk about Digital Marketing, engagement is way more important than raw numbers. It doesn’t matter if you have a million visits every day if they don’t lead to a single conversion.
The bounce rate is important because optimization is important. The companies leading the digital field aren’t necessarily the ones with more money to invest, but those who can convert as much as possible in relation to their budget.
When you can give that impeccable first impression, you make them stay. These users feel the need to explore your website, your content, and your brand. And each new page they visit is a step closer to a conversion.
Not only that, but you have more time to make them familiar. Users that stay on your site longer are more prone to come back regularly. They make a habit of it, which leads to sales, brand awareness, and loyalty.
A good strategy to reduce the bounce rate can make a business improve conversion rates with the same digital plan and budget they already have. It is a quicker, simpler way to expand your reach.
There’s no ideal number that literally every business out there should be shooting for when looking to reduce bounce rate.
One company might be perfectly happy with a bounce rate of 75 percent, while another would understandably find it horrific.
The difference depends on what your business goals are, as well as your industry and niche.
However, if you’re looking for a ballpark figure to start with, a bounce rate of around 70-80 percent is cause for concern unless there’s a very good reason for it.
Between 50 and 70 percent is about average. And if you’re between 30 and 50 percent, your bounce rate is considered excellent.
What’s considered a good or bad bounce rate can vary from one type of website or landing page to another, as well.
For example, with simple landing pages that carry a single call-to-action, a bounce rate of up to 90 percent is considered average.
Meanwhile, 10-30 percent would be closer to the average for a service site, portal, or similar.