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How To Boost Brand Awareness With Digital Marketing 2022
How To Boost Brand Awareness With Digital Marketing 2022 When you are buying toys, do you look for plastic blocks or Legos? When you are shopping for office supplies, do you search for sticky paper or Post-It Notes?
How To Boost Brand Awareness With Digital Marketing 2022
These brands have successfully embedded their product names in their respective industries. They have become so well-known that people would mention these brands’ names rather than their generic terms (Kleenex vs. tissue, Coke vs. cola, Band-Aid vs. bandage, and so on).
How To Boost Brand Awareness With Digital Marketing 2022 According to Sprout’s 2022Social Index, most social marketers’ top priority is to increase their organization’s brand awareness. how boost brand awareness with digital marketing case studies After all, do you even have a business if people are not aware of your products and services?
How can you use digital marketing to enhance brand awareness?
How do you create digital brand awareness?
What is the best way to increase brand awareness?
Which platform is best for brand awareness?
2- How do you create brand awareness?
1- What is brand awareness and why is it important?
Brand awareness is how your potential customers recognize and remember your business. Without it, no matter how many digital platforms you use to develop your online presence, you will get yourself and your business nowhere. Moreover, the greater the brand awareness you have, the wider your customer base will be, and the more people will be aware of your brand’s logo, products, and message.
How To Boost Brand Awareness With Digital Marketing 2022 For this reason, our digital marketing experts at Reach First have compiled below a list of its top strategies to help you boost brand awareness.
Look For Guest Blog Opportunities
Having a dedicated blog page on your website and regularly updating content on it helps ensure your customers that you are an expert at what you do. However, you can only drive a limited audience from these assets. This is where you can take tremendous advantage of guest blogging.
Guest blogging is a process of writing and posting blogs for other publications and well-known sites. It helps your audience get to know your brand better and lets them think that you are the leader, dominating the market niche. Guest posting is a great way to build, create, and establish brand awareness online. It also helps you gain access to an entirely new audience.
Create Shareable Content
Social media algorithms keep on changing, but one thing that has remained consistent for a long time is how you can increase your profile engagement by creating shareable content. This is because all social media platforms work by sorting posts in a users’ feed based on its engagement instead of publishing time. This makes sharing crucial for reaching both your current and new audiences.
For this reason, it becomes essential for businesses to create engaging, informational, and easily consumable content that can be shared easily. One of the most shared forms of content out there is infographics as they are fun, engaging, and exciting to read and share compared to a lengthy article or a blog.
Find Your Digital Marketing Mix
How To Boost Brand Awareness With Digital Marketing 2022 Every digital marketing channel is unique and has its own sets of strengths and weaknesses for a particular business. This means that if one channel worked for one company, it doesn’t necessarily mean that it will also work for your company as well. This is because the online market is very vast, and finding your target audience is a challenging task. Therefore, to determine how well each platform will work for you, you have to dive in and find your own digital marketing mix.
However, we know finding what works for your business is not an easy task. This is where hiring a digital marketing agency can help. These agencies help you boost your digital performance and provide unique solutions that can help you drive more engagement, sales, and revenue.
And that’s the magic of building brand awareness.
In this guide, we will discuss the importance of brand awareness for your business gaining customer loyalty.
Find out why you should prioritize brand awareness in your digital marketing campaigns, and discover what marketing strategies you can use to establish your brand among your audience.
What Is Brand Awareness in Digital Marketing?
Brand awareness is a term that refers to the degree of consumer familiarity of a product by its name using various marketing channels.
It distinguishes the product of a brand from its competition.
Simply put, it is a measure of how well your target audience recognizes your brand.
And what does a high level of brand awareness mean for your business?
When consumers are confronted with choices, they are more likely to buy a product from a brand they are most familiar with.
That’s why brand awareness should be a priority for businesses, especially startup brands.
In fact, brand awareness is so crucial that 37% of marketers say it was their top priority in 2019.
Now that you get how vital brand awareness is to you, the next question is: “How can you create brand awareness?”
One way to do this is through correctly utilizing the many digital marketing channels at your disposal.
How Digital Marketing Can Increase Brand Awareness
Over the years, digital marketing has become a gamechanger for many brands.
It is continuously dominating many marketing channels, with over half of the world’s population using the Internet.
With digital marketing, you can:
- Reach a more targeted audience in a more cost-effective and measurable way
- Level the playing field, especially if you’re a small business
- Interact with prospects and learn valuable insights from them
- Be hyper-personalized with your audience
- Reach a new audience/ global marketplace
Online is where your customers are. And using digital marketing channels is beneficial to reach them, hence establishing awareness around your brand.
To get started with digital marketing, here are some strategies you can do to increase consumer familiarity with your product.
Digital Strategies to Increase Brand Awareness
Search Engine Optimization
You want your brand to be found online and beat the competition. And this is what search engine optimization (SEO) can accomplish for you.
SEO helps show your product in front of your customers. This strategy allows your webpage to appear on the first page of search results, such as Google.
The primary role of SEO is to gain websites ‘unpaid’ organic site traffic from the search engine results page (SERPs).
This is done through various on-page and off-page methods.
31 ways to increase brand awareness using social media
Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. And, social media is a great place to increase your brand awareness.
Statista predicts that there will be 3.02 billion social media users worldwide by 2021 (see chart below). So how do you get your brand in front of those billions of users? How do you get the attention of the thousands or millions of potential customers wandering around social media? Here, we provide a list of tips that will help you increase your brand awareness via social media.
1. Use visual content to increase brand awareness
Visual content is simply more engaging to the average social media user. Create your own graphics or images and post them on social media. People are more likely to share something on their social networks that is visually appealing than a post with text only. According to BuzzSumo, Facebook posts that contain images see engagement levels 2.3 times higher than those without images.
2. Develop a unique voice and personality
On social media, you’re interacting with human beings. So, talk like one. Let your personality come out freely and develop the tone and voice of your posts to reflect that. How To Boost Brand Awareness With Digital Marketing 2022 People are much more likely to engage when the conversation feels casual. Plus, if you’re charismatic, your personality will help you gain followers.
3. Use a different tone on different platforms
On Twitter, you can be much more playful than on LinkedIn. Facebook also calls for a different tone. Certain types of people use different social media channels, and for different reasons. LinkedIn, for example, being a professional social media site, is more serious. On the other hand, you can let your humor come out more on other platforms.
4. Don’t post the same content across all channels
When you want to share the same piece of content or other information across all your social channels, don’t ever post the exact same post on each site. Always be sure to post a unique message along with the info you are sharing. Don’t just copy and paste the same post across all platforms.
5. Share great content
Killer content speaks for itself. If you create new content, you will obviously want to share it across all your social channels. But if the content doesn’t deliver value or solve a problem of some sort for your readership, it won’t be shared. Shares rely on awesome content. Without valuable content, your posts will be relegated to cyberspace’s infinite trash heap.
6. Consistent branding across all channels and your website
Create a branding style guide and stick to it. Define the colors your company uses for its branding and always use those. Don’t use various logos—choose one and always use it. Ensure your branding is consistent across all your social media sites, as well as your website and blog. Consistency helps people more easily recognize you and increases brand awareness.
7. Follow influencers
Find industry influencers and follow them. Listen to what they are talking about. Engage with them on social and take every chance you get to interact with their followers via comments, answers to questions, etc.
Related Blog: 9 influencer marketing tips to drive engagement and ROI
8. Use Quora
When forming a social media strategy, many small and growing businesses overlook Quora. However, answering questions on Quora can be a great way to increase brand awareness and drive traffic back to your website, where you can close a deal and convert leads into customers. Make sure to be subtle and not blatantly salesy—people will see right through it, and you might even get your account suspended.
9. Hold contests
It can be any type of contest. A free giveaway for the best idea about X, Y, or Z, for example. Get creative. Share the parameters of the contest on social and let the games begin. People love to compete and will share your contest post with others, expanding the reach of your brand and increasing brand awareness.
If you don’t have a blog, start one. Create posts that help solve common problems and truly educate your audience on emerging trends and things that will make their lives easier. Then share those posts across all your channels. Again, if the content is high quality, it will get shared.
11. Guest blogging
Find blogs that post articles around the same topics that you write about. Propose an exchange guest blog post, where you write an article that gets posted to their blog and they write one that gets published on yours. Then, each of you shares each other’s articles across your social channels, which can more than double the exposure your blog gets via social media.
12. Form partnerships with other blogs
You don’t have to guest blog to benefit from the above. You can develop relationships with other similar blogs and agree to share their posts from time to time. In exchange, they will share yours, and you’ll expand the reach of your brand in the same way that you can by guest blogging.
13. Referral programs
Plain and simple, people like free stuff. Offer something for free for those that refer a new customer to you. Dropbox does this well, by providing you with 500 megabytes of free memory if you refer a friend and they sign up for an account. This motivates people to share posts about your company, so they can get that freebie from the referral.
14. Hashtags, hashtags, hashtags!
Use hashtags. One more time: use hashtags! Use them freely and liberally. They put your posts in front of numerous different audiences and can vastly expand the reach of your brand on social media. Did I mention that you should use hashtags?
15. Join groups
Facebook and LinkedIn have groups that revolve around certain topics. Join them and interact with members, without making it too obvious that you’re there to sell them stuff. The interaction alone will leave your brand front of mind for some group members. You’ll build a presence there, people will start to follow you, and brand awareness will grow.
People love infographics and they do incredibly well on social media. If you can create your own branded infographics, that is ideal. If not, you can share those of others and tag the original source. As long as it provides helpful or insightful information, people are likely to share it.
17. Ask questions to start conversations
Social media is a venue for engagement and dialogue. Post questions to your followers to start conversations or debates on specific topics. It’s a wonderful way to engage your audience. And if the topic is engaging enough, you’ll get non-followers chiming in, who will be likely to follow you moving forward.
18. Take feedback seriously and use it to form a strategy
Pay close attention to the comments, shares, likes, etc. that your posts experience. You can gain a lot of insight about the interests of your followers by measuring and learning from those metrics. And then you can use the insight gained to form a strategy for the future.
19. Make and share short videos
Videos are another content type that works incredibly well on social media. Probably better than infographics even. Create how-to-videos, short product demos, animated short clips that explain your product, etc. Get creative and ensure they are not boring. People like to share videos, so video creation will increase your brand awareness considerably.
20. Try to make your content go viral
You’re thinking: obviously! But having something go viral depends on the value of your content. Funny videos tend to go viral. Ultimately, it doesn’t matter what the content is, what matters is that it’s so engaging that it takes off and flies. Then your name will be all over social media.
21. Boost successful posts
When you see a post doing abnormally well, for example – likes, shares, etc., give it a boost. Keep your social ad accounts funded and boost successful posts to put them in front of even more people. You already know it’s engaging, so why not expand the audience who sees it?
22. Targeted social advertising
Social advertising can be a terrific way to increase brand awareness. You can target based on geography, demographics, or other characteristics that are stored in the respective social channels you use. It’s a highly effective way to put your brand in front of those who you already know is likely to be a good fit.
23. Use social listening tools
Use social listening and monitoring tools to watch out for brand mentions. When someone mentions your brand, these tools—which normally are part of a social CRM—alert you so you can engage the person who mentioned you as soon as possible.
24. Respond rapidly
Whether it’s a positive comment, a question, or a scathing insult, you need to respond rapidly when someone mentions you on social media. Word travels fast, so negative comments will spread. Replying quickly to positive comments will ensure your customers and followers stay engaged.
25. Talk about your CSR activities
How To Boost Brand Awareness With Digital Marketing 2022 Do you have a corporate social responsibility (CSR) program? Do you do community volunteering or match employee donations to charities? If so, share everything you can about those efforts across social media. People increasingly prefer brands who give back to the community. So, if you’re not doing so, start. And if you already are doing so, shout the results from the mountaintop.
26. Don’t be afraid to share your competitors content
Many shy away from sharing the content of their competitors. But doing so can display self-confidence and paint you as a positive presence on social media, rather than someone who disses their competitors. If they create a particularly good piece of content, share it without any hesitation. Your followers will appreciate you sharing useful content more than they will focus on the fact that it’s from your competitor.
27. Build out your profile/bio-page with care
Let’s face it, the ultimate goal of social media marketing is to influence people to look at your product or service, and eventually buy it. Your profile page is the jumping off point from social media to your website—where they can look at your product and hopefully make a purchase. So be sure that profile page is shiny, gorgeous, and has all the information they need to navigate to your site or contact you directly.
28. Don’t be afraid to bring in a sense of humor
As you develop your social personality, don’t be afraid to be funny. Having a sense of humor is much better than being dry and boring. Plus, according to a Sprout Social, 75% of consumers appreciate a sense of humor from brands on social media.
29. Use GIFs
GIFs get shared, a lot! And they are quite easy to create. Film a clip of your office and turn it into a funny GIF. Get creative. Be funny. Be crazy. Go wild. Because a killer GIF can go viral before you know it.
30. Refrain from poking at your competitors
Nobody likes a bully, so why would you go after your competitors on social media? Doing so makes you look petty and unprofessional, not to mention insecure. That same report from Sprout Social stated that 67% of consumers feel it’s annoying when companies make fun of their competitors on social media.
31. Stay away from politics and religion
This should go without saying, but for heaven’s sake, stay away from politics and religion on social media—unless you work in an industry that revolves around one of the two. To be sure, 71% of buyers find it annoying when brands engage in politics on social media (Sprout Social).
How SEO Impacts Brand Awareness
With increased traffic to your website, your brand gets exposed to a broader audience.
And more exposure means more people recognize what your brand does.
For instance, one case study illustrates how digital marketing consultant Hunter Branch saw firsthand what SEO could do to improve brand awareness.
Brand Awareness Example Using SEO
In the said study, Branch shared working with one client, a writing coach, who was generating about 20,000 visitors monthly from search.
The client is already a successful author prior to putting up his online presence.
After implementing a full-blown SEO strategy, the client, who just transitioned to becoming an online writing coach, started to gain an average of 140,000 organic visitors per month.
But here’s the best part: The client is now widely known as one of the top writing coaches online.
That’s how appearing in the top 3 organic search results made an impact on his branding.
How to Boost Brand Awareness with SEO
As of this year, more than 64% of marketers are actively investing in SEO.
You should want to keep up with the competition, here are some ways to use SEO for brand building.
The more quality links that refer to your page, the higher you rank in the SERPs. But how do you get those links?
I believe that valuable content is equal to strong backlinks.
By content, I mean unique, relevant, and valuable content made for users & for search engines.
Some examples include how-to guides and free downloadable templates.
Aside from creating content, you can also build backlinks through email outreach, guest posting, and public relations, among others.
Creating content is one thing; optimizing content is another.
For Google to find your content, you have to add keywords to your page to increase organic visibility.
Since you’re specifically targeting audiences at the awareness stage, it is also essential to optimize your content for non-commercial keywords.
Another key is to put more focus on long-tail keywords. This type of keywords has a 3% to 5% higher click rate than generic searches.
Also, aligning your keyword strategy with your branding helps you assert more control over the perception of your brand.
That’s why it is crucial to choose keywords that are relevant to your brand.
When a prospect landed on your page, help him navigate around your website through internal linking.
Internal linking involves adding a link to another page on your site using anchor text.
Anchor text can be your main keywords, a variation of your main keywords, or secondary long-tail keywords.
With a clear strategy, you can improve the user experience while driving more site traffic to your pages.
But internal linking does not only direct visitors to your other pages. It also passes link equity to improve your SERPs ranking.
In the previous strategy, we have briefly touched the importance of content.
However, since content creation is so vital in brand building, it warrants further discussion as our next digital strategy.
For this guide, we’ll focus on the creation of branded content and how it impacts your brand awareness campaigns.
But what is branded content?
Branded content is content that brings value to your new customers.
It lets you show to your audience who your company is and what your brand represents.
This type of content strays from traditional advertising. Its purpose is to entertain or to inform, to catch consumer’s attention, and drive real engagement.
This includes articles, videos, infographics, and podcasts, among others.
How Content Creation Impacts Brand Awareness
Creating brand awareness marketing campaigns is more than just consumers knowing your brand name. It shows how well your audience understands the qualities that make your company unique.
It is through developing an effective content strategy that sets your brand apart from the competition.
Content is also a way to show personality, share opinions, and to position your brand on issues. Simply put, content is what humanizes your brand.
And consumers would likely do business with humans over a mere brand.
Brand Awareness Example Using Content Creation
One great example of a successful branded content is Dove’s Real Beauty Sketches campaign.
The campaign started with customer research suggesting that only 4% of women would describe themselves as “beautiful.”
From the said research, Dove came up with a short video highlighting how women perceive themselves versus how strangers describe them.
The video garnered over 114 million views in just one month, and it became the most-watched branded content in 2013, even with some intense criticisms of the ad.
With the campaign’s success, Dove got the world talking. And the best part? Dove was able to send their brand message that “beauty is for everyone,” separating them from their competitors.
How to Boost Brand Awareness with Content
According to B2B Content Marketing, seventy-two percent of marketers believe having a good content strategy was a significant key to their success.
Do you implement a content strategy for your brand already?
If not, here are some ways to get you started.
Understand your audience
Who is your audience? Where do they spend their time online? What are their likes, preferences, and interests? What are their problems that needed solutions?
You are connecting with your audience, so naturally, you will begin to understand them.
And when you have a good understanding of your audience, you can tailor your content to make it speak to them.
Create your brand story
Aside from your audience, you should also understand your brand.
What is your story? What are your visions? What are your company’s values? What is your company’s voice? What solution do you offer to your audience?
To craft an effective content strategy, you must know these crucial things about your business because these are the reasons why your new customers would care about your brand.
Choose your digital marketing channels
Which type of content do you want to use for your brand? For the awareness stage, you’ve got plenty to choose from.
Blog posts and articles are the most common forms of content for the early stage in the marketing funnel.
If you’re looking for content ideas, this is where your understanding of your audience would come in handy.
If you’re targeting an audience with a short attention span, infographics are a perfect choice. This is because this type of content is easy to read and understand.
Meanwhile, videos are a great avenue to show the personalities of your brand. Statistics also show that video is the number one form of media used in content strategy, overtaking the first two forms of content mentioned above.
Videos are thus a sure-shot way of increasing engagement from your target audience. You can use a video maker to create short or long-form videos depending upon the type of platform you want to post your branded videos.
Test your content strategy
Now that you have determined vital elements of a good content strategy, it’s time to put them together and create your content.
Monitor how your content performs, analyze its effectiveness through key metrics, and adjust as needed.
What’s a better place to be in as a brand than with social media?
These platforms have billions of social media users waiting to become your customer. Also, it’s free to create your accounts on social media. And if you’re running ads, you can achieve a lot with a meager budget.
With the number of opportunities available using social media marketing, you don’t want to miss out on this essential marketing strategy.
So, whether it’s on Facebook, Instagram, YouTube, LinkedIn, or other channels, it is crucial to establish your presence using social media marketing to boost brand awareness.
How Social Media Impacts Brand Awareness
Your audience spends a lot of their time browsing through their feeds.
On average, internet users spend 144 minutes per day using social media according to Statista.
This presents a great opportunity for your business to reach them online.
Having a social media presence helps you become more visible to your customers.
It allows you to connect with them, engage with them, more importantly, increase brand recognition, and create brand advocates.
By sharing your brand voice and story on social, whether through posting compelling content or running ads, you can raise awareness of your business.
Brand Awareness Example Using Social Media
Not everyone would be interested in a blender.
However, many would like watching random objects be smashed into a pulp for some reason.
Blendtec’s “Will it blend campaign” just tapped into this unexpected interest.
In a Facebook video campaign, Blendtec tried to blend some of the most random objects while asking the question, “Will it blend?”
The brand was able to pique the curiosity of its audience that resulted in thousands of views. It also inspired multiple spin-offs of other brands trying similar tests.
The takeaway: be creative in showing off the power of your product with your social media marketing strategies.
Even a product can provide entertainment to your audience while showcasing its abilities.
How to Boost Brand Awareness with Social Media
If you’re still not taking advantage of social media advertising, you’re missing a lot.
Whether you’re new to social media marketing or are already using it, you need to have a deep understanding of your brand and your audience to catch up with your competitors.
Then, here’s what you need to do next with your social media campaign.
Set SMART goals
You have to be clear on your goals when using social media marketing, and the SMART goal framework helps you with that.
The SMART framework requires you to have goals that are:
Here’s an example of a SMART goal:
“We will increase brand awareness by increasing the number of impressions to 10,000 by the end of the fourth quarter.”
Determine key metrics
Having a SMART goal also helps you establish key metrics to measure the performance of your strategy.
You can track different social media metrics depending on your campaign. What’s important is to determine which metrics are relevant to you. For high brand awareness, metrics like reach, How To Boost Brand Awareness With Digital Marketing 2022 impressions, shares, and mentions can tell a lot about your progress.
Choose your platform
Each social media platform is unique. To succeed in your effort, you have to determine which platforms best fit your goals and strategy.
You don’t have to be on every platform. Pick the one that is relevant to your brand and your audience.
Determine where your potential customers hang out. For instance, if you’re a makeup brand, you would benefit more in visual platforms like Snapchat and Instagram.
Once you have picked the platform, fill out your profiles completely, including profile and cover photos, bio, and profile info. Also, include keywords that people would use to search for your business.
Leverage other people’s audience
Influencer marketing is an amazing way to build brand awareness to a qualified audience.
Being able to leverage someone who has a household name, even if it’s just industry-focused, can propel your social media engagement in much less time.
In the early stages of your social journey, it will take a lot of effort for your social media posts to be effective in building awareness around your brand.
Leverage other’s who have a matching target audience to establish trust, get more sales, and help with your short-term marketing goals.
Create a social media content calendar
Next, determine what you should be posting, how often should you post, and when is the best time to post content.
Having a social media content calendar helps make your posting organized.
You can use it to plan all of your social media marketing efforts across all your channels.
When creating your social media calendar, remember to have a mix of content you created and curated from other sources.
Then, experiment on which type of content works for you: links, videos, images, quotes, reshares, and plain text updates.
For starters, you may adopt the 80-20 rule, which states that 80% of your posts should inform, educate, or entertain.
The other 20% can be content that directly promotes your brand.
Test and Analyze
As you begin posting content, you’ll find out which content, schedule, and frequency performs best for your business.
Using social media analytics tool like Buffer helps you test and analyze each post.
Using the insights you have obtained, test different posts, campaigns, and marketing strategies against each other.
Once you determine what works best, it’s time to adjust your strategy.
Focus more on the proven methods that work and refine them so you get the most out of your brand awareness campaign.
Finally, don’t forget the social aspect of social media marketing. Engage with your community.
Reply to comments, look for mentions, follow conversations, and monitor feedback about your brand, products, and services.
Allot time in your day to engage with your audience.
Remarketing is a type of online advertising that allows you to show targeted ads to people who have already visited your website.
This ad follows visitors across the Internet. They appear as they browse the web, watch YouTube videos, and scroll through their social media feeds.
How Remarketing Impacts Brand Awareness
Remarketing allows you to remain connected with your audience. Once people visit your website, ads will follow them all over the web.
This gives your brand great exposure. And more exposure means your brand becomes more recognizable, giving you a competitive advantage.
But aside from brand awareness, remarketing campaigns also increase the chance of your visitors taking action.
This is especially crucial since 70% to 96% of websites visitors leave without taking action and will never return, according to Bounce Exchange.
Brand Awareness Example Using Remarketing
Software company Lumension achieved an 865% increase in homepage views thanks to its remarketing efforts. This is despite cutting its marketing budget by 30%.
How did they do it?
The company retargeted five main groups, combining this technique with their awareness efforts.
Its awareness campaign has increased the audience size for their retargeting campaign. Its retargeting, on the other hand, converted the new visitors they gained from their awareness campaign.
And what was Lumension’s biggest takeaway? Be willing to take a risk. The company’s success sprouted from its openness to play with a strategy they were unfamiliar with.
How to Boost Brand Awareness with Remarketing
If you want to find success in this strategy, it pays to know the different types of remarketing strategies for your brand awareness marketing campaigns you can implement for your brand.
Display Ads show up to people who have visited your website.
This form of remarketing for your advertising campaigns can appear on two main types of platforms: the Google display network and social media.
Both platforms offer large viewership that can help raise awareness about your brand.
This type of remarketing campaign targets people who open or take some specific action on your emails.
People who open your emails already showed their interest in your brand. How To Boost Brand Awareness With Digital Marketing 2022 With email remarketing, you can reinforce this interest by keeping your brand on their minds by delivering the most relevant content to their interest creating customer loyalty.
Remarketing search ads
This campaign allows you to display remarketing ads on the search engine themselves. This will enable you to target people who have visited your website.
People who have either visited your website or watched your videos get retargeted with this method. This type of ad appears on YouTube and the Google display network.
Brand awareness is also brand recognition. Brand recognition is the extent of how the public can identify your brand by its attributes.
For people to recognize your brand, it’s not enough that you publish content and just leave it there hopes and wishes.
You have to make the content appear elsewhere for more exposure. This technique is otherwise known as content syndication.
How Content Syndication Impacts Brand Awareness
Content syndication is a technique involving republishing content on other sites to get a wider audience.
Syndicated content is a great way to build brand awareness as well as drive links to your website.
This is especially true if you get featured in most of the biggest and most influential sites on the Internet.
You may have heard that duplicate content from syndication can hurt your SEO and potentially penalize your website.
Technically this is true but not something I’d stress about as long as you complete these three things.
- Use Googe Search Console to make sure your content is indexed and recognized by Google before syndication.
- Share your content across your branded social media accounts and profiles.
- Add the rel canonical tag to tell search engines that your page URL is the master copy that you want to appear in SERPs.
Brand Awareness Example Using Content Syndication
BestSelf Co is known in its industry for its productivity articles. To put that in numbers, they get 186,000 new visitors every single month.
But how did they do that? By combining fantastic content marketing and blog posts with content syndication.
They targeted big sites like Inc to turn its visitors into BestSelf blog readers.
And they did successfully, driving over 1,800 email signups to their newsletter after a few weeks.
They now leverage the new traffic from syndicated content into over $2 million in revenue.
How to Boost Brand Awareness with Content Syndication
Since it is hard to land syndicated content on publishing giants like CNN, BBC, and the New York Times, you can start small through self-service syndication.
In self-service syndication, you republish your content on publishing websites such as the ones below:
Medium is an excellent choice for self-service syndication because of its handy import tool that lets you import your content from anywhere on the web.
It also has its own loyal followings, enabling you to reach a new audience and engage with them.
Multi-author blogs like Business 2 Community and Social Media Today, amongst many others, also provide a syndication-friendly platform for business-related content and digital marketing content, respectively.
How To Boost Brand Awareness With Digital Marketing 2022
Measuring Brand Awareness
In the previous section, we defined brand awareness as a measure of how well your target audience recognizes your brand. But the big question is: “how do we exactly measure brand awareness?”
In digital marketing, having a KPI is vital to determine how your strategy is performing.
KPI allows you to see what works for your brand and what doesn’t. Thus, it’s important to identify some key metrics you’ll need to measure the success of your digital marketing strategies.
Below, we’ll guide you on how to measure brand awareness with key metrics.
5 Key Metrics to Measure Brand Awareness
Website traffic is a good indicator of people becoming more aware of your brand. If you are getting increased traffic to your website, this could mean that your brand awareness marketing efforts are paying off.
But when we say traffic, we mean specifically measuring direct traffic and net-new traffic to your site. Direct traffic means people directly typing your URL into the search bar.
Net-new traffic is the number of new visitors to your website given a certain period. Both of these traffic channels indicate changes in brand awareness.
You can find your direct and net-new traffic in Google Analytics.
2. Branded search
When people type the name of your brand in search engines like Google instead of typing the URL directly, that’s counted as branded search.
People won’t be searching for your brand if they are not aware of it, won’t they?
As a rule of thumb, the more people who are searching for your brand name, products, or services, the more they are aware of you.
Tracking your branded search volume lets you see how general awareness of your brand is changing.
3. Brand mentions
Mention is the number of times your brand, products, or services has been mentioned online.
Mention can either be on social media, in the news, or your industry publication.
Monitoring these mentions lets you know if people are talking about you and how they think about your brand.
Are they saying positive, negative, or neutral things about you? Whatever the case, you can do this to gain vital information for future products, support, and digital marketing campaigns.
4. Social reach
How To Boost Brand Awareness With Digital Marketing 2022 Social reach is an engagement metric that shows how your post impacts people. If your post is shared far and wide, it is usually an indication that your content is resonating with your audience.
This metric is measured by the number of people who share your posts for their networks to see.
The more people sharing your posts, the wider your social reach becomes. And what does it mean for your business?
More people will see your content, thus creating brand awareness.
You can use tools like SharedCount to check how many times your posts get shared socially.
Feedback comes in the form of surveys and reviews. This is if you want to understand how people see your brand and how you can improve it.
Surveys are great to know how people hear about your business. You can either ask existing customers how they knew about you or ask a set of an audience if they are familiar with your brand, via online or offline means.
Likewise, reviews give you insight into how actual customers perceive your brand.
Reviews significantly impact how potential customers see you, so it is crucial to monitor review sites like Yelp to know how you can improve your products or services—thus improving the people’s perception of you.